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Creating Wow Moments

Document wow moments as soon as possible after they happen. The details are freshest, and your team gets recognized right away.
When you or your team creates something special for a guest, record it in ABRA. This builds a history of exceptional service, recognizes team members, and inspires others.

Where to Create a Wow Moment

The most common method. Open the guest’s profile, then click the + button in the Wow Moments section.

Step-by-Step Guide

Select the Guest

If you’re not already on a guest profile, search for and select the guest who experienced the wow moment.

Choose the Reservation

Select which stay this wow moment relates to. The system shows room number and dates to help you pick the right one. Current stays appear first.

Write a Headline

Create a brief, descriptive headline that captures the essence of what happened.Good examples:
  • “Surprise anniversary dinner on the terrace”
  • “Reunited with lost wedding ring”
  • “Custom birthday celebration for daughter”

Tell the Story

Describe what happened in the Tell Us field. Include:
  • What you did for the guest
  • Why it was special or personalized
  • How the guest reacted (if known)
Keep it concise but meaningful. This story may inspire colleagues and becomes part of the guest’s history.

Tag Team Members

Select all staff members who were involved in creating the wow moment. Everyone you tag will:
  • Receive a notification recognizing their contribution
  • Have this moment added to their profile

Add Photos

Click the photo area to upload images. Photos bring the moment to life and are included in notification emails.
Photos are powerful. A picture of the decorated room or the guest’s reaction tells the story better than words.

Submit

Click Submit to save. You’ll see a confirmation message, and notifications are sent automatically.

What Happens Next

When you submit a wow moment:

Team Notification

All hotel staff receive an email celebrating the moment with guest details and the full story.

Staff Recognition

Tagged team members receive a personal notification recognizing their involvement.

Guest History

The wow moment is permanently added to the guest’s Living Profile for future visits.

Comments & Discussion

Team members can view and comment on the wow moment from the Wow Moments page.

Required vs. Optional Fields

FieldRequiredNotes
GuestYesWho you created the moment for
ReservationYesWhich stay this relates to
HeadlineYesShort, descriptive title
Tell Us (Description)YesMaximum 1000 characters
Staff InvolvedNoTag team members for recognition
PhotosNoHighly recommended

What Makes a Great Wow Moment

The best wow moments are personalized. Use what you know about the guest - their preferences, nuggets, celebrations, or something they mentioned in conversation.

Look for Opportunities

  • Celebrations during the stay - birthdays, anniversaries, honeymoons
  • Guest intelligence you can act on - favorite wine, dietary preferences, hobbies
  • Problems turned positive - exceptional recovery from a hurdle
  • Moments of genuine connection - going above and beyond standard service

Examples by Department

DepartmentExample Wow Moments
Front DeskUpgrade with personalized welcome note referencing their loyalty
HousekeepingRoom decorated for honeymoon with rose petals and champagne
F&BChef prepares off-menu dish based on dietary nugget
ConciergeArranged sold-out show tickets after learning guest’s interests
MaintenanceFixed and polished guest’s sunglasses that fell in the pool

Editing a Wow Moment

To edit an existing wow moment:
  1. Open the wow moment from the guest profile or Wow Moments page
  2. Click the Edit button
  3. Update any fields
  4. You can add new photos or remove existing ones
  5. Click Submit to save changes
Only users with editing permissions can modify wow moments. Deleting a wow moment permanently removes it from the guest’s history.