Welcome to ABRA
ABRA is a hospitality platform that helps hotel teams deliver personalized, memorable guest experiences. By capturing and organizing guest intelligence, ABRA transforms every interaction into an opportunity to delight.What ABRA Does
Living Guest Profiles
Build dynamic profiles that grow with every stay, capturing preferences, celebrations, and insights
Issue Resolution
Track and resolve guest issues (Hurdles) with full visibility and accountability
Wow Moments
Orchestrate delightful surprises that turn guests into advocates
Team Coordination
Keep your entire team aligned on guest needs across departments
The ABRA Philosophy
Every guest arrives as a mystery. Through attentive service and smart data capture, your team uncovers what makes each guest unique. ABRA helps you:- Capture - Record nuggets of insight, preferences, and special occasions
- Organize - Build living profiles that travel with guests across stays
- Act - Surface the right information at the right moment
- Delight - Create wow moments that guests remember forever
Who Uses ABRA
- Front Desk - Guest check-in/out, profile management, issue logging
- Concierge - Preferences, special requests, local recommendations
- Housekeeping - Room preferences, special setups, issue reporting
- F&B - Dietary requirements, allergies, dining preferences
- Management - Reports, analytics, team performance