Welcome to ABRA
ABRA transforms how hotels understand and serve their guests. Every interaction becomes an opportunity to delight.
What Makes ABRA Different
Living Guest Profiles
Dynamic profiles that grow with every stay. Preferences, celebrations, and insights travel with the guest across visits.
AI-Powered Intelligence
Automatically extract guest preferences and celebrations from reservation notes. Less manual work, more insights.
Issue Resolution
Track and resolve guest issues (Hurdles) with full visibility. Nothing falls through the cracks.
Wow Moment Tracking
Document and celebrate when your team goes above and beyond. Build a culture of delight.
The Guest Journey in ABRA
Guest Books
Reservation syncs from your PMS. AI extracts preferences and celebrations from notes.
Team Prepares
Staff reviews the guest’s Living Profile. Allergies, preferences, and celebrations are surfaced.
Guest Arrives
Front desk greets by name with context. Room is set up exactly how they like it.
Team Engages
Every interaction adds to the profile. Nuggets captured, preferences noted.
Magic Happens
Your team creates a personalized wow moment based on what you’ve learned.
Guest Departs
Everything learned persists for their next visit. The relationship deepens.
Built for Every Department
- Front Desk
- Concierge
- Housekeeping
- F&B
- Management
- View arriving guest profiles with preferences and history
- Log hurdles instantly when issues arise
- See VIP status and celebration alerts
- Quick access to reservation details
The ABRA Philosophy
Every guest arrives as a mystery. Through attentive service and smart data capture, your team uncovers what makes each guest unique.
Ready to Start?
Quick Start
Get up and running in 5 minutes
Glossary
Learn the key terms and concepts
Core Concepts
Understand how ABRA thinks