Welcome to ABRA
ABRA transforms how hotels understand and serve their guests. Every interaction becomes an opportunity to delight.
What Makes ABRA Different
Living Guest Profiles
Dynamic profiles that grow with every stay. Preferences, celebrations, and insights travel with the guest across visits.
AI-Powered Intelligence
Automatically extract guest preferences and celebrations from reservation notes. Less manual work, more insights.
Issue Resolution
Track and resolve guest issues (Hurdles) with full visibility. Nothing falls through the cracks.
Wow Moment Tracking
Document and celebrate when your team goes above and beyond. Build a culture of delight.
The Guest Journey in ABRA
Team Prepares
Staff reviews the guest’s Living Profile. Allergies, preferences, and celebrations are surfaced.
Built for Every Department
- Front Desk
- Concierge
- Housekeeping
- F&B
- Management
- View arriving guest profiles with preferences and history
- Log hurdles instantly when issues arise
- See VIP status and celebration alerts
- Quick access to reservation details
The ABRA Philosophy
Every guest arrives as a mystery. Through attentive service and smart data capture, your team uncovers what makes each guest unique.
| Stage | Your Team’s Goal | ABRA Helps By |
|---|---|---|
| Mystery | Learn about the guest | Surfacing PMS notes, prompting nugget capture |
| Needs Magic | Identify delight opportunities | Highlighting celebrations, preferences, history |
| Wowed | Create memorable moments | Tracking wow moments, celebrating success |