Guest Intelligence
Every guest interaction is an opportunity to learn something valuable. ABRA helps your team capture these insights and surface them when they matter most.How It Works
You Capture
Add nuggets, preferences, and celebrations as you learn them
ABRA Organizes
AI processes notes and keeps everything in the guest’s profile
Team Acts
The right info surfaces at check-in, in restaurants, everywhere
Capturing Great Intelligence
The best insights are specific, factual, and useful for future visits.- What to Capture
- Good vs. Vague
- When to Capture
| Type | Example |
|---|---|
| Nuggets | ”Training for Boston Marathon next month” |
| Preferences | ”Always wants extra pillows, hypoallergenic” |
| Celebrations | Birthday on March 15, Anniversary June 22 |
| Allergies | ”Severe shellfish allergy - carries EpiPen” |
What ABRA Does Automatically
When reservations sync from your PMS, ABRA’s AI scans the notes and extracts:- Preferences - “Hypoallergenic pillows requested” becomes a preference
- Celebrations - “Anniversary trip” gets flagged with dates
- Context - “VIP client of Acme Corp” becomes a nugget
Where Intelligence Appears
Arrivals Dashboard
See preferences, celebrations, and VIP status before guests check in
Guest Profile
Full history with allergies highlighted, recent nuggets visible
Alerts & Notifications
Get notified about VIP arrivals and celebration opportunities
Everywhere Else
Allergies and key preferences follow the guest across ABRA