Guest Analytics
Guest analytics help you understand patterns across your guest population, identify repeat visitors, and make data-driven decisions to enhance guest experiences.
Dashboard Metrics
The ABRA dashboard provides at-a-glance metrics for your property’s current guest activity.Access the Dashboard
Navigate to the main Dashboard from the left sidebar. The dashboard displays real-time counts organized by category.
Review Guest Activity
View current operational metrics:
- Arrivals - Guests checking in today
- Departures - Guests checking out today
- Rooms Occupied - In-house guests currently staying
Monitor VIP Guests
The VIP section highlights high-priority guests:
- VIP Arrivals - VIP guests arriving today
- VIP Departures - VIP guests departing today
- VIP In-House - VIP guests currently staying
Guest List Analytics
The Guests page provides sortable data to identify patterns across your guest database.Review Key Metrics
The guest list displays important analytics columns:
- # Previous Stays - How many times the guest has stayed before
- Future Reservation Dates - Upcoming bookings
- Birthday and Anniversary - Celebration dates
- VIP - VIP status indicator
Sort and Search
Click column headers to sort by any field. Use the search bar to find specific guests by name, phone, email, or date.
Understanding Stay Counts
ABRA tracks guest visit history to help you recognize returning guests.Stay Count Badge
A numbered badge appears next to guest names showing their total stays. “3rd Stay” means this is the guest’s third visit.
Previous Stays
The guest list shows completed past stays. Use this to identify your most frequent visitors.
The stay count includes all reservations where the guest has checked in, whether as the main guest or an accompanying guest on the reservation.
VIP Guest Analytics
Monitor your VIP guests with dedicated views and filtering.Filter by Status
Use the status tabs to view VIPs by their reservation stage:
- Arrivals - VIPs checking in today
- In-House - VIPs currently staying
- Departures - VIPs checking out today
- Upcoming - VIPs with future reservations
Review VIP Details
Each VIP entry shows:
- Room number and dates of stay
- VIP reason (why they’re designated VIP)
- Celebrations during their stay
- Preference count with quick-view access
Individual Guest Insights
Each guest profile contains detailed analytics about their relationship with your property.- Guest Stats
- Stay History
- Party Information
Every guest profile displays key metrics:
- Notes - Total notes recorded about the guest
- Hurdles - Issues encountered (with open count highlighted)
- Wows - Wow moments created for this guest
Weekly Email Reports
ABRA sends automated weekly reports with guest analytics to department managers.Upcoming Arrivals Report
Upcoming Arrivals Report
Each weekly report includes guests arriving in the next two weeks who have:
- Department-relevant preferences
- Previous hurdles with your department
- Celebrations during their stay
Week in Review
Week in Review
Team performance metrics for the past week:
- Wow moments created by each staff member
- Notes added by team members
- Shoutouts received
Hurdle Analysis
Hurdle Analysis
Departmental issue tracking:
- Total hurdles for the week
- Most common issue tags
- Costliest issue categories
- Total compensation given
Weekly reports are sent automatically based on your hotel’s schedule configuration. Contact your administrator to adjust report timing or recipients.
Using Analytics to Improve Service
Prepare for Repeat Guests
Before a returning guest arrives, review their profile to see preferences discovered during previous stays, past celebrations, and any previous hurdles. Reference their history to personalize their welcome.
Recognize Loyalty
Use the stay count to acknowledge returning guests. A simple “Welcome back for your 5th stay!” makes a significant impression.
Anticipate Celebrations
Filter guests by upcoming birthdays and anniversaries. Plan ahead for guests celebrating during their stay.
Learn from Hurdles
Review weekly hurdle reports to identify recurring issues. Use this data to address systemic problems before they affect more guests.