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New Profile

A new guest profile is created in HMS. This event is triggered when HMS sends an OTA_ProfileCreateRQ message with a profile ID that ABRA has not seen before.
HMS uses the same OTA_ProfileCreateRQ message type for new, modified, and deleted profiles. ABRA determines the action as follows: if @StatusCode='1' is present, it is treated as a deletion; otherwise, if the profile ID already exists in ABRA’s database, it is an update; if the profile ID is new, it is a creation.

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Data Synced

  • Guest profile ID and name (first, last)
  • Contact information (email, phone)
  • Address details (street, city, state, postal code, country)
  • VIP status (@VIP_Indicator) and VIP code (@Text / @CustomerValue)
  • Personal details (gender, language, date of birth)
  • Marketing opt-in preference (@ShareAllMarketInd)

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Effect in ABRA

When this event is received, ABRA:
  • Creates a new guest profile with all available information
  • Maps the HMS VIP code to an ABRA VIP tier (Diamond, Platinum, Gold, Silver)
  • Imports address and contact details