> ## Documentation Index
> Fetch the complete documentation index at: https://docs.abrahospitality.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Guest Analytics

> Analyzing guest patterns and trends to improve service

# Guest Analytics

<Info>
  Guest analytics help you understand patterns across your guest population, identify repeat visitors, and make data-driven decisions to enhance guest experiences.
</Info>

ABRA provides guest insights at multiple levels: individual guest profiles, real-time dashboard metrics, and automated email reports. Use these tools to spot trends, recognize loyal guests, and prepare for upcoming arrivals.

## Dashboard Metrics

The ABRA dashboard provides at-a-glance metrics for your property's current guest activity.

<Steps>
  <Step title="Access the Dashboard">
    Navigate to the main Dashboard from the left sidebar. The dashboard displays real-time counts organized by category.
  </Step>

  <Step title="Review Guest Activity">
    View current operational metrics:

    * **Arrivals** - Guests checking in today
    * **Departures** - Guests checking out today
    * **Rooms Occupied** - In-house guests currently staying
  </Step>

  <Step title="Monitor VIP Guests">
    The VIP section highlights high-priority guests:

    * **VIP Arrivals** - VIP guests arriving today
    * **VIP Departures** - VIP guests departing today
    * **VIP In-House** - VIP guests currently staying
  </Step>

  <Step title="Track Guest Safety">
    Monitor allergy and dietary information:

    * **Allergies/Restrictions Arriving** - Guests with food safety needs checking in
    * **Allergies/Restrictions In-House** - Current guests with dietary requirements
  </Step>
</Steps>

<Tip>
  Click any dashboard metric to jump directly to the filtered list of those guests. For example, click "VIP Arrivals" to see all VIP guests arriving today.
</Tip>

## Guest List Analytics

The Guests page provides sortable data to identify patterns across your guest database.

<Steps>
  <Step title="Open the Guest List">
    Navigate to **Guests** from the main menu to see all guests in your system.
  </Step>

  <Step title="Review Key Metrics">
    The guest list displays important analytics columns:

    * **# Previous Stays** - How many times the guest has stayed before
    * **Future Reservation Dates** - Upcoming bookings
    * **Birthday** and **Anniversary** - Celebration dates
    * **VIP** - VIP status indicator
  </Step>

  <Step title="Sort and Search">
    Click column headers to sort by any field. Use the search bar to find specific guests by name, phone, email, or date.
  </Step>

  <Step title="Identify Repeat Guests">
    Sort by "# Previous Stays" to see your most loyal guests. Look for the stay count badge next to guest names throughout ABRA.
  </Step>
</Steps>

## Understanding Stay Counts

ABRA tracks guest visit history to help you recognize returning guests.

<CardGroup cols={2}>
  <Card title="Stay Count Badge" icon="hashtag">
    A numbered badge appears next to guest names showing their total stays. "3rd Stay" means this is the guest's third visit.
  </Card>

  <Card title="Previous Stays" icon="clock-rotate-left">
    The guest list shows completed past stays. Use this to identify your most frequent visitors.
  </Card>
</CardGroup>

<Note>
  The stay count includes all reservations where the guest has checked in, whether as the main guest or an accompanying guest on the reservation.
</Note>

## VIP Guest Analytics

Monitor your VIP guests with dedicated views and filtering.

<Steps>
  <Step title="Access VIP List">
    Navigate to **VIP** from the main menu to see all VIP-designated guests.
  </Step>

  <Step title="Filter by Status">
    Use the status tabs to view VIPs by their reservation stage:

    * **Arrivals** - VIPs checking in today
    * **In-House** - VIPs currently staying
    * **Departures** - VIPs checking out today
    * **Upcoming** - VIPs with future reservations
  </Step>

  <Step title="Review VIP Details">
    Each VIP entry shows:

    * Room number and dates of stay
    * VIP reason (why they're designated VIP)
    * Celebrations during their stay
    * Preference count with quick-view access
  </Step>

  <Step title="Filter Upcoming by Date">
    When viewing "Upcoming" VIPs, use the date range filters to see VIPs arriving within a specific period.
  </Step>
</Steps>

<Tip>
  Click on a VIP guest to open their full profile. Use the navigation arrows to move through the VIP list without returning to the index page.
</Tip>

## Individual Guest Insights

Each guest profile contains detailed analytics about their relationship with your property.

<Tabs>
  <Tab title="Guest Stats">
    Every guest profile displays key metrics:

    * **Notes** - Total notes recorded about the guest
    * **Hurdles** - Issues encountered (with open count highlighted)
    * **Wows** - Wow moments created for this guest

    Click any stat to jump to detailed information.
  </Tab>

  <Tab title="Stay History">
    Navigate through a guest's reservation history using the stay selector. View:

    * Check-in and check-out dates
    * Room assignments for each stay
    * Which stay number this is (1st, 2nd, 3rd, etc.)
    * Status of each reservation
  </Tab>

  <Tab title="Party Information">
    See who travels with this guest:

    * Accompanying guests on each reservation
    * Stay counts for each party member
    * Individual preferences and allergies per guest
  </Tab>
</Tabs>

## Weekly Email Reports

ABRA sends automated weekly reports with guest analytics to department managers.

<AccordionGroup>
  <Accordion title="Upcoming Arrivals Report" icon="plane-arrival">
    Each weekly report includes guests arriving in the next two weeks who have:

    * Department-relevant preferences
    * Previous hurdles with your department
    * Celebrations during their stay

    Guests are sorted with VIPs appearing first.
  </Accordion>

  <Accordion title="Week in Review" icon="chart-line">
    Team performance metrics for the past week:

    * Wow moments created by each staff member
    * Notes added by team members
    * Shoutouts received
  </Accordion>

  <Accordion title="Hurdle Analysis" icon="triangle-exclamation">
    Departmental issue tracking:

    * Total hurdles for the week
    * Most common issue tags
    * Costliest issue categories
    * Total compensation given
  </Accordion>
</AccordionGroup>

<Note>
  Weekly reports are sent automatically based on your hotel's schedule configuration. Contact your administrator to adjust report timing or recipients.
</Note>

## Using Analytics to Improve Service

<Steps>
  <Step title="Prepare for Repeat Guests">
    Before a returning guest arrives, review their profile to see preferences discovered during previous stays, past celebrations, and any previous hurdles. Reference their history to personalize their welcome.
  </Step>

  <Step title="Recognize Loyalty">
    Use the stay count to acknowledge returning guests. A simple "Welcome back for your 5th stay!" makes a significant impression.
  </Step>

  <Step title="Anticipate Celebrations">
    Filter guests by upcoming birthdays and anniversaries. Plan ahead for guests celebrating during their stay.
  </Step>

  <Step title="Learn from Hurdles">
    Review weekly hurdle reports to identify recurring issues. Use this data to address systemic problems before they affect more guests.
  </Step>

  <Step title="Track Team Performance">
    Monitor the "Week in Review" section to see which team members are actively capturing guest intelligence and creating memorable moments.
  </Step>
</Steps>

<Warning>
  Guest analytics are only as good as the data captured. Encourage all team members to log nuggets, preferences, and observations to build comprehensive guest profiles over time.
</Warning>

## Related Guides

<CardGroup cols={2}>
  <Card title="Daily Reports" icon="calendar-day" href="/guides/reports/daily-reports">
    Operational reports delivered each morning
  </Card>

  <Card title="Department Reports" icon="building" href="/guides/reports/department-reports">
    Reports filtered by your department
  </Card>

  <Card title="VIP Status" icon="crown" href="/guides/guests/vip-status">
    Managing VIP guest designations
  </Card>

  <Card title="Living Profile" icon="user" href="/concepts/living-profile">
    Understanding guest profiles
  </Card>
</CardGroup>