> ## Documentation Index
> Fetch the complete documentation index at: https://docs.abrahospitality.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Guest Intelligence

> Capture and use guest insights to deliver personalized service

# Guest Intelligence

Every guest interaction is an opportunity to learn something valuable. ABRA helps your team capture these insights and surface them when they matter most.

***

## How It Works

<CardGroup cols={3}>
  <Card title="You Capture" icon="pen">
    Add nuggets, preferences, and celebrations as you learn them
  </Card>

  <Card title="ABRA Organizes" icon="layer-group">
    AI processes notes and keeps everything in the guest's profile
  </Card>

  <Card title="Team Acts" icon="sparkles">
    The right info surfaces at check-in, in restaurants, everywhere
  </Card>
</CardGroup>

***

## Capturing Great Intelligence

The best insights are **specific**, **factual**, and **useful for future visits**.

<Tabs>
  <Tab title="What to Capture">
    | Type             | Example                                      |
    | ---------------- | -------------------------------------------- |
    | **Nuggets**      | "Training for Boston Marathon next month"    |
    | **Preferences**  | "Always wants extra pillows, hypoallergenic" |
    | **Celebrations** | Birthday on March 15, Anniversary June 22    |
    | **Allergies**    | "Severe shellfish allergy - carries EpiPen"  |
  </Tab>

  <Tab title="Good vs. Vague">
    | Too Vague           | Much Better                              |
    | ------------------- | ---------------------------------------- |
    | "Nice guest"        | "Very friendly, remembers staff by name" |
    | "Food allergy"      | "Severe peanut allergy - carries EpiPen" |
    | "Likes wine"        | "Orders Opus One when celebrating"       |
    | "Business traveler" | "VP at Acme Corp, travels monthly"       |
  </Tab>

  <Tab title="When to Capture">
    Capture insights **immediately** - before you forget:

    * Right after a meaningful conversation
    * When you notice a pattern or preference
    * Before your shift ends

    <Tip>
      Ask yourself: *"Would this help a colleague serve this guest better next time?"*
    </Tip>
  </Tab>
</Tabs>

<Warning>
  **Allergies save lives.** Always capture allergies with full detail. ABRA highlights them prominently across the system.
</Warning>

***

## What ABRA Does Automatically

When reservations sync from your PMS, ABRA's AI scans the notes and extracts:

* **Preferences** - "Hypoallergenic pillows requested" becomes a preference
* **Celebrations** - "Anniversary trip" gets flagged with dates
* **Context** - "VIP client of Acme Corp" becomes a nugget

You'll see AI suggestions to review - confirm what's accurate, dismiss what's not.

***

## Where Intelligence Appears

<CardGroup cols={2}>
  <Card title="Arrivals Dashboard" icon="plane-arrival">
    See preferences, celebrations, and VIP status before guests check in
  </Card>

  <Card title="Guest Profile" icon="user">
    Full history with allergies highlighted, recent nuggets visible
  </Card>

  <Card title="Alerts & Notifications" icon="bell">
    Get notified about VIP arrivals and celebration opportunities
  </Card>

  <Card title="Everywhere Else" icon="eye">
    Allergies and key preferences follow the guest across ABRA
  </Card>
</CardGroup>

***

## Next Steps

<CardGroup cols={2}>
  <Card title="Living Profiles" icon="user" href="/concepts/living-profile">
    How guest profiles grow over time
  </Card>
</CardGroup>